Z-AXIS and Bear Power Supplies focus on serving our partners instead of selling to them. Our marketing efforts reflect this.
For example, Z-AXIS provides electronic design and manufacturing services all under one roof. It’s a rare combination, so explaining the value that this provides is an important part of our marketing message.
Bear Power Supplies builds custom power supplies for medical, industrial, and commercial buyers. Most projects can use a standard power supply, so explaining what to consider in a custom solution is essential.
Z-AXIS and Bear Power Supplies each have their own websites, and we continuously add content to them so that customers can find what they’re looking for when searching on Google or Bing.
What we don’t do is spend money on Google Ads, exhibit at tradeshows, or send any cold emails. Instead, we produce an informational video each month and send an email newsletter to customers and suppliers.
Monthly Marketing Meeting and Video Shoot
The process begins during a monthly marketing meeting where we discuss a video topic with our scriptwriter. We also cover other newsletter items such as fast facts and local interest stories.
After the script is complete, our videographer visits our Phelps, New York manufacturing facility for filming. Each video is between two and three minutes long, and our goal is to explain an aspect of our business.
When the video is ready for release, we include it in our monthly email newsletter. In addition to customers, we send it to suppliers because the content we create can help grow in their profession. Our suppliers benefit from the electronics education they receive, and we like how it keeps our name top of mind. We’ve been sending newsletters for 15 years now, and our suppliers are a fantastic source of leads.
Email Newsletters and YouTube Channel
Our suppliers benefit from the electronics education they receive, and we like how it keeps our name top of mind. We’ve been sending newsletters for 15 years now, and our suppliers are a fantastic source of leads.
Z-AXIS and Bear Power Supplies continue to reach a large and growing audience. We’re receiving inquiries from across the country, and the Z-AXIS YouTube channel now has over 100 videos and over 6000 subscribers.